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  • Marketing for Creatives 10 Questions To Help You Define Your Why

    by Robert Schmolze on January 27, 2020

    What’s brought you up to this point in your life? What have been some of the highlights in your journey? How do they all connect together? What are your values? What’s most important to you? What gets you fired up with frustration? What can you do to change or fix these things? What makes you […]

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  • Marketing for Creatives Your Big Bold Idea | Worksheet

    by Robert Schmolze on January 27, 2020

    “What outstanding communication needs more than rules is unconstipated thinking…better to be bold than safe.” George Lois, design master, Indeed. Bold is essential, most especially if your goal is clear, direct, free-flowing communications with your people. Three Steps to Your Big, Bold, Bodacious Idea 1. What makes you irresistible? Whether you have an audience of […]

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  • Marketing for Creatives The Right Way To Ask For Testimonials

    by Robert Schmolze on January 27, 2020

    Testimonials aren’t just a come-hither promise to hawk your services. They’re also a reminder of the challenging, sometimes gut-wrenching work you do with your clients. And that ultimate shared high—the we-made-it-to-the-top-of-the-mountain feeling when you reach your ultimate goal. Together. So don’t kid yourself—great testimonials matter. They help you put the cherry on top of a successful […]

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  • Marketing for Creatives Who is your ideal Client?

    by Robert Schmolze on January 22, 2020

    Fill out the form and I will send you your answers. With some suggestions for next steps.

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  • Robert Sunday Reading Sunday Reading 01.3.2020

    by Robert Schmolze on January 19, 2020

    Here are some links I found interesting this week. What are your favorite articles? Contact me and let me know. The most important social media trends to know for 2020 How to Write Your CTAs to Fit Your Campaign A 3D PRINTED PAVILION MADE FROM RECYCLED PLASTIC BOTTLES Deloitte’s 11th annual Tech Trends report | […]

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  • 10 Killer Examples of B2B Companies on Instagram by Outbound Engine

    by Robert Schmolze on January 16, 2020

    There are plenty of retail brands out there like Starbucks, Anthropology, and GoPro making a huge impact, but what about the B2B companies on Instagram?

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  • Bright yellow Friedman Benda exhibition explores comfort in furniture

    by Robert Schmolze on January 15, 2020

    A chair made from loaves of bread and a toilet-cum-sink are among the objects on display in an exhibition at Friedman Benda that aims to find a “new form of pleasure” in furniture. Spanish-born creative director Omar Sosa curated the exhibition titled Comfort as part of the New York gallery’s annual…

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  • Marketing for Creatives 4 Articles to get comfortable selling through video

    by Robert Schmolze on January 14, 2020

    How to Sell on Video: The Right Times to Include Video in the Sales Process by Hubspot How to Be Comfortable on Video: 16 Fool-Proof Tips by vidyard 5 Ways to Be Comfortable & Likable on Video (from Someone Who Used to Hate Video) by Impact Video for Sales and Thought Leadership: An Extensive Guide […]

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  • How to Design an Office Millennials will Love

    by Robert Schmolze on January 5, 2020

    AND WHY WORKPLACE DESIGN ISN’T GENERATIONAL

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  • Breaking through digital fatigue: Marketing techniques

    by Robert Schmolze on January 4, 2020
    The pandemic began with panic and a rush to innovation, followed by a collective learning curve and gratitude for the technology that allows us to stay connected almost seamlessly. We can celebrate the enormous contribution partners made in digitally transforming many organizations and coping with the immediate crunch of the pandemic. However, for all the [...] Continue Reading
  • UI Holiday Card 2019

    by Robert Schmolze on January 3, 2020
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  • How B2B Audiences Engage With Business Content Online by clutch.co

    by Robert Schmolze on January 2, 2020

    People frequently read business content online to learn about industry trends or inform their buying decisions. Businesses that invest in high-quality content and SEO services can engage potential customers.

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  • Kiki & Joost creates patterned solar panels for MyEnergySkin

    by Robert Schmolze on January 2, 2020

    Design duo Kiki & Joost has created a collection of solar panels for MyEnergySkin, a Dutch company that wants to make products attractive enough to cover building facades. Kiki van Eijk and Joost van Bleiswijk – a couple who make work both together and separately – produced eight tile designs for MyEnergySkin….

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  • Sample Blog Post Calendar for 2020

    by Robert Schmolze on January 1, 2020

    Sometimes holiday campaigns go viral for all the wrong reasons. To avoid this happening to your business, pick the occasions that align with your brand and target audience. Research the meaning behind these events and follow your moral compass. Here’s what 2020 holds for you! January February March April May June July August September October November […]

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  • The biggest architecture and design stories of 2019

    by Robert Schmolze on December 31, 2019

    Nex up in our review of 2019, editor Tom Ravenscroft takes a look back at the most-read stories for every month this year, including alternative designs for Notre-Dame and an interview with Tatiana Bilbao. January – Drone footage reveals hundreds of abandoned Turkish chateaux A drone video revealing a development of hundreds…

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  • Superflux shows how future homes might face realities of climate change in 2219

    by Robert Schmolze on December 31, 2019

    Design studio Superflux has built a vision of a typical Singapore home in 2219, with features including homemade hunting tools, snorkelling equipment and a mini hydroponic farm. Superflux founders Anab Jain and Jon Ardern imagine that climate change will completely change the way people live their lives over the next 100 years,…

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Robert E. Schmolze
rschmolze@gmail.com

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