Robert Schmolze | Marketing Director

SNAPSHOT OVERVIEW

Robert Schmolze has over 25 years’ experience in the marketing and advertising industries. His specializes in brand management and e-commerce. His expertise includes the industries of B2B, Healthcare, Education, Government, Entertainment, SMBs, Enterprise, Legal, Logistics & Manufacturing, A+D, Retail, and Architecture. He is responsible for leading marketing, advertising, brand, media, and industry analyst relations, executive communications, employee communications, and global social innovation. Robert received his Bachelor’s in Fine Arts from Minneapolis College of Art and Design. He loves to learn something new everyday and is active in Los Angeles Education, Arts, and Design Communities.

• Marketing Director for 15 years.
• Outstanding communication, presentation and leadership skills.
• In depth knowledge of market research.
• Sense of ownership and pride in your performance and its impact on company’s success.
• Critical thinker and problem-solving skills.
• Comfortable working alone and in a team.
• Strong time-management skills
• Great communication skills
• BFA degree in Fine Arts with a focus on New Media.

RESPONSIBILITIES

• Responsible for annual marketing plan, strategy, team and vedor relations.
• Identify and plan differentiated and impactful marketing strategies/materials.
• Build, manage and coach a high-performing marketing team.
• Drive the implementation of marketing campaigns that meet business objectives and drive leads.
• Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
• Work with the sales department to align sales and marketing strategies.
• Manage marketing budget and expenditures.
• Maintain brand standards and ensure compliance across all marketing and communications channels.
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies.
• Build long term relationships with employees, clients, vendors and stakeholders.
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of SEO, web analytics and Google Adwords
• Experience with CRM software and digital marketing tools and techniques
• Strong leadership skills
• Excellent communications skills
• Strong analytical and project management skills
• Strategic mindset, with ability to make difficult decisions

SELECT PROJECTS

• HOMEWORK Collection
  Landing Page, social media, and copywriting. www.uiinteriors.com and www.unitedimaging.com, United Imaging, United Interiors
• Return to Work Brochure
  33 page Product Catalog, United Imaging, United Interiors.
• COVID-19 PPE and Safety Products for Business Campaign.
  Landing Page, Resources and Blog, www.unitedimaging.com United Imaging, United Interiors
• COVID-19 Business Blog Series.
  Posted on www.unitedimaging.com United Imaging and a blog focusing on the Furniture, Architecture and Interior Design Industry for  United Interiors
• UI Company Video
  Film Production, Writing, 2020 Los Angeles United Imaging, United Interiors.
• 31 Social Media Accounts
  United Imaging, United Interiors
  20010 to Present Created and Manage Social Media Accounts, including campaign strategy, implementation, analytic analysis, and Social Media Calendars.
• www.uiinteriors.com
  2012 A Contract Furniture brochure website for United Interiors.
  – 142 Pages.
  – 783 Posts.
  – 174 Post Categories.
  – 16,889 Media Files.
  – 848 Products.
  – 189 Product Categories
  – How We Work video
• www.unitedimaging.biz
  2012 Designed, built and maintained a responsive mobile first website that could act as a brochure and blog website supporting sales and marketing efforts. Creating integrations that were not available to United Imaging’s e-commerce site www.unitedimaging.com. This solved the marketing and sales limitations that could not integrate with the 3rd Party e-commerce hosting provider. It also allowed for quick-to-market, in-house customization. The site integrates with analytics programs, social media, partner-supplied microsites, landing pages, and internal sales tools. The website drove 22% direct sales to www.unitedimaging.com after one year of its launch.- 212 Pages.
  – 862 Posts. Created and Curated seasonal original posts and from our vendors.
  – 428 Uploaded and created custom products.
  – 166 Product Categories.
  – 174 Post Categories, for easier user navigation across four Product and Services Divisions.
  – 13,379 Media Files.
• www.unitedimaging.com
  2010 Rebrand E-Commerce Rebrand Team.
  Responsible for creating new graphics and landing pages to fit into the new UI brand. There have been 3 reiterations since I have joined in 2010.
  2012 Rebrand #2 and Site Migration Team
  E-commerce solutions migration Team. Responsible for Project Management, communicating with the team, and setting up a workflow for relaunch dates, surveys, and user navigation. Including migrating databases for customers, products, forms, and custom landing pages. Implementing new site navigation, 12 monthly custom homepages, monthly Deals pages integrating 5 vendors campaigns seamlessly, and created Seasonal Company Division Pages to focus on the most trending service at the time.
  Rebrand #3
  Started 2019 Launched 3/2020. Responsible for Project Management, communicating with the executive team, and setting up a workflow for relaunch dates, surveys, and user navigation. Including migrating databases for customers, products, forms, and custom landing pages. Implementing new site navigation, 12 monthly custom homepages, monthly Deals pages integrating 5 vendors campaigns seamlessly, and created Seasonal Company Division Pages to focus on the most trending service at the time.
  – 97 Custom Pages.
  – 90 Posts.
  – 2-minute Company About Video.
  Produced, Project managed, Co-directed, and co-wrote. Worked with the SandBox Media Production Company and FWM Marketing company.
  – 86 Custom Banners.
  – SEO and localization
  wrote and optimized Meta titles, descriptions, and meta tags of 160 underperforming products and pages with a focus on localization. The result has been a steady increase in organic traffic and a lower bounce rate from web results.
• 2,701 Emails were created and sent.
  2015-Present
  Office Product, Document, Technology, and Furniture Templates.
  – 4 Lead Nurturing Auto Response Programs
  – 228 2010-Present Technology Partner Email Campaigns.
  Implemented from 6 different vendors and 4 different partner programs. I reviewed, edited, approved, and scheduled these campaigns. Ensuring that overlapping of redundancies of content, launch dates, and customer email fatigue, were avoided.
• Data Implementation Team.
  Manage and Launch 4 Databases streamlining information between Design, Sales, Marketing and Shipping Departments, United Imaging, United Interiors.
• Brokers Challenge,
  Volunteer, Graphic Design for United Interiors.
• Merging the Physical & Digital Workplace Lecture
  Sponsored by WE HUB Southern California, 2018, Photography, United Interiors.
• Urban Land Institute – LA Quarterly Review
  I created 4-page Presentation and brochure, Design, for Tierney Management LLC, United Interiors 2018.
• FlexLA, a FASTlinkLA Service
  Pop up Event at the ROW DTLA, Graphic Design, Poster, United Interiors 2019.
• IFMA Futureproofing the Workplace presented by Diane Cole Lavine, Email Promotions, Social Media and Hosted at United Interiors.
• UI 6 On-Hold Scripts
  Wrote and Produced 6 company messages recordings, United Imaging, United Interiors
• Well-Being: Amenities in the Workplace – CEU Kimball, 60-page Presentation. Research and Design. United Interiors, Tierney Management, Kimball 2018.
• Healthcare Design Presentation: WELL Building Standard, Kimball Select Dealer Conference, Lori Tierney United Interiors Presenter 2018.
• Kimball Brand Headquarters Renovation ​Design Charrette, 78-page Presentation, Research and Design, United Interiors, A SustainAble Production (ASAP).
  Here is a video of the finished project: https://vimeo.com/432282290
• Tierney Management,
  Proposal Template, Design 2018.
• Kimball Health & Kaiser Permanente, Partner Page
  Design Team 2017, Kimball Los Angeles, United Interiors.
• Kaiser Permanente Health Hub LA Presentation,
  48-page Presentation 2016, United Interiors.
• UI A+Dventures
  An exclusive series of special events think tanks, and L.A. Explorations with United Interiors and the Southern California Architect and Design community.
• Art Swagger
  Photography, Social Media, Graphic Design, Print Production Los Angeles, 2011, 2012, 2013, 2015, 2016, 2017, 2018, 2019. United Imaging, United Interiors.
• SIYA Art Event,
  Kimball Los Angeles Showroom, Volunteer, Social Media, Graphic Design, 2010 United Interiors.
• Redesign of website www.uiinteriors.com updated site from Static FLASH site to a WordPress, Responsive design, website traffic has increased 100% year after year since 2017.
• Annual Sales and Marketing Calendar.
  Integrating Sales Cycle and annual industry events with customer buying habits. Also based on industry and shopping trends of the four divisions. 2015 to present.

Awards and Advisory Boards

• Toshiba ProMaster Elite. United Imaging Document Solutions Division, 2008-2010, 2018-2021
• HP Platinum. Office Products Division Award, Sales and Service. 2019-2021
• Intel Gold. Technology Services Division Award, Sales and Service. 2019-2021
• Microsoft Business Parthern. Technology Services Division Award, Sales and Service. 2010-2021
• Act-On Software Design Partner User Advisory Program Member, David Doms, 2019, 2021 United Imaging.
• Intel Marketing Partner Advisory Panel 2016, 2017, 2018, 2019, United Imaging.
• Intel Partner Alliance Member, United Imaging 2010-2021
• Microsoft Partner, PartnerOn ContentMX, Social Media Advisory Panel 2018, United Imaging.
• Plantronics Partner 2014-2018
• Sophos Business Partner, Cyber Security Company, United Imaging 2015-2021
• Art Swagger Committee Member 2014, 2015 United Interiors.
• Essendant Partner Email Advisory Member 2011, 2018 United Imaging.
• Kimball Select Dealer Social Media Award 2014 United Interiors.