Michiel HeijmansMichiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! Usability is an integral part of holistic SEO. It influences factors such as bounce rate, time on page and conversion rate, to name a few, and […]
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Holiday season / Black Friday SEO: 7 tips to start preparing! by Yoast
Michiel HeijmansMichiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, […]
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Sunday Reading 7.19.20
1. Inclusion, Diversity, Equity In Action: A Pathway To Progress from Workdesign Magazine 2.Interview With Leigh Stringer: The Issues We Face Returning To Work – Workdesign Magazine 3. How To Decrease Anxiety When Returning To Work After COVID-19 And Post-Racial Tensions 4. The Intersection Of Public Space And Work, The Rise Of The Virtual Workplace […]
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Link Resources | DESIGN LEADERSHIP & WORKING REMOTELY from IIDA SoCal
Resources from IIDA SoCal Harvard Business Review: A Guide to Managing Your (Newly) Remote Workers Center for Creative Leadership: How to Lead Through a Crisis FORUM: Virtual Meetings and Tradeshows HKS: How Health Care Systems & Designers Can Tackle a Public Health Crisis Together Five Ways to Improve Hospital Infection Control as Coronavirus Test Health […]
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What to do right now: How to navigate through a global crisis on social media by Sprout Social
As we’re all aware, the coronavirus (COVID-19) has disrupted industries, closed schools and required people to practice social distancing. The current tension between our necessary separation and our innate need for connection is watching itself play out across the world. As social distancing makes us increasingly isolated, the concept of connection takes on new meaning […]
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Instagram Caption Ideas from Adobe Sprout
To build followers and encourage sharing of your content, give viewers a call to action (CTA) to follow your account or to encourage friends to follow along. A few tips with CTA posts are to keep your captions on-brand, make sure your CTA stands out with white space around it (for easy visibility), use relevant […]
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How to Write a Press Release & Get it Picked Up | Contest Factory
Press releases are great tools for getting local media attention.
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Using social media marketing in B2B markets?
How does social media compare to other channels for B2B Marketing? Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to this research into B2B Social media marketing by Omobono, not only can business-to-business (B2B) marketers benefit from social media, but it could be their most effective […]
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Outline Your Brand’s Personality on Social Media
All successful brands have a distinctive ‘personality’ – a tone of voice, style of communicating, that people associate with that company.
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January Sketches
Sketches from Chris Hero Studio
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The Right Way To Ask For Testimonials
Testimonials aren’t just a come-hither promise to hawk your services. They’re also a reminder of the challenging, sometimes gut-wrenching work you do with your clients. And that ultimate shared high—the we-made-it-to-the-top-of-the-mountain feeling when you reach your ultimate goal. Together. So don’t kid yourself—great testimonials matter. They help you put the cherry on top of a successful […]
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Your Big Bold Idea | Worksheet
“What outstanding communication needs more than rules is unconstipated thinking…better to be bold than safe.” George Lois, design master, Indeed. Bold is essential, most especially if your goal is clear, direct, free-flowing communications with your people. Three Steps to Your Big, Bold, Bodacious Idea 1. What makes you irresistible? Whether you have an audience of […]
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10 Questions To Help You Define Your Why
What’s brought you up to this point in your life? What have been some of the highlights in your journey? How do they all connect together? What are your values? What’s most important to you? What gets you fired up with frustration? What can you do to change or fix these things? What makes you […]
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