Social

Sometimes holiday campaigns go viral for all the wrong reasons. To avoid this happening to your business, pick the occasions that align with your brand and target audience. Research the meaning behind these events and follow your moral compass. Here’s what 2020 holds for you! January February March April May June July August September October November […]

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Happy Mindfulness, Yoga, Preparedness, and Hispanic Heritage Month! My 48-0day Birthday Sale is ending on the 17th, make you check it out before it goes. Read more to see some more fun days to celebrate this month.

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Happy Mindfulness, Yoga, Preparedness, and Hispanic Heritage Month! My 48-0day Birthday Sale is ending on the 17th, make you check it out before it goes. Read more to see some more fun days to celebrate this month.

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LinkedIn is so much more than just a platform for finding jobs. Of its more than 700 million users, over 90 million are classified as senior-level influencers, making it a sales prospecting goldmine. With no restrictions on access to user profiles, astute business professionals are increasingly using it as a primary source of new leads. [...] Continue Reading

Happy BACK TO SCHOOL, Happiness MONTH, WELLNESS Month, and my Birthday Month!

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Michiel HeijmansMichiel is a partner at Yoast and our COO. Internet veteran. His main goal with most of his articles is to kick-start your site optimization. So much to do! It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, […]

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How does social media compare to other channels for B2B Marketing?   Social media marketing might initially appear to be the sole preserve of the business-to-consumer (B2C) marketer. But according to this research into B2B Social media marketing by Omobono, not only can business-to-business (B2B) marketers benefit from social media, but it could be their most effective […]

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All successful brands have a distinctive ‘personality’ – a tone of voice, style of communicating, that people associate with that company.

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How to Sell on Video: The Right Times to Include Video in the Sales Process by Hubspot How to Be Comfortable on Video: 16 Fool-Proof Tips by vidyard 5 Ways to Be Comfortable & Likable on Video (from Someone Who Used to Hate Video) by Impact Video for Sales and Thought Leadership: An Extensive Guide […]

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The pandemic began with panic and a rush to innovation, followed by a collective learning curve and gratitude for the technology that allows us to stay connected almost seamlessly. We can celebrate the enormous contribution partners made in digitally transforming many organizations and coping with the immediate crunch of the pandemic. However, for all the [...] Continue Reading

People frequently read business content online to learn about industry trends or inform their buying decisions. Businesses that invest in high-quality content and SEO services can engage potential customers.

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Campaign Planning Checklist from Lead Pages. The marketing timeline to take your holiday promotion from planning to publish, while while helping you stay organized, sane, and set up for success.

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Here are some guidlines to keep in mind as you set your SMART goals: S.M.A.R.T goal Questions Specific Does your goal clearly and specifically state what you are trying to achieve on social? If your goal is particularly large or lofty, try breaking it down into smaller, specific SMART goals, like goals by social channel, […]

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Pick your social channels Consider which channels make the most sense based on your industry and audience Complete your profiles Make your business easier to find in search results and show o your brand identity with a fully developed profile. Follow other businesses, brands and prospects Don’t be an island on social – you can […]

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If you are a PR professional today, you can no longer avoid the significant impact social media has had on the industry. There are over 3.2 billion people active on social media around the world today, on average spending 2.5 hours a day on social sites. So, social media for PR should be a no brainer, right? […]

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