Skip to content
- Pick your social channels
Consider which channels make the most sense based on your industry and audience
- Complete your profiles
Make your business easier to find in search results and show o your brand identity with
a fully developed profile.
- Follow other businesses, brands and prospects
Don’t be an island on social – you can show you’re an active participant and get plenty of
inspiration on how to use social platform by following others.
- Keep an eye on your mentions
Timeliness is key when making the most out of your interactions with followers and fans.
- Define your content strategy
Consider your marketing goals to determine the best approach to content and hashtags.
- Assemble your content calendar
Plan & schedule your content in advance to keep your audience engaged & save you time.
- Engage with others
Remember that social media is a conversation – take the time to reach out & connect with
followers & potential new fans regularly.
- Find your brand voice
A distinct brand voice will reinforce your brand identity & help you stand out on social.
- Promote your social channels
Don’t rely just on social channels to get followers – you can promote your profiles in many
other marketing channels.
- Monitor your social presence
After your profiles are up and running, keep an eye on your growth with analytics & reporting.