Sometimes holiday campaigns go viral for all the wrong reasons. To avoid this happening to your business, pick the occasions that align with your brand and target audience. Research the meaning behind these events and follow your moral compass. Here’s what 2020 holds for you! January February March April May June July August September October November […]
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Your Big Bold Idea | Worksheet
“What outstanding communication needs more than rules is unconstipated thinking…better to be bold than safe.” George Lois, design master, Indeed. Bold is essential, most especially if your goal is clear, direct, free-flowing communications with your people. Three Steps to Your Big, Bold, Bodacious Idea 1. What makes you irresistible? Whether you have an audience of […]
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Outline Your Brand’s Personality on Social Media
All successful brands have a distinctive ‘personality’ – a tone of voice, style of communicating, that people associate with that company.
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The Right Way To Ask For Testimonials
Testimonials aren’t just a come-hither promise to hawk your services. They’re also a reminder of the challenging, sometimes gut-wrenching work you do with your clients. And that ultimate shared high—the we-made-it-to-the-top-of-the-mountain feeling when you reach your ultimate goal. Together. So don’t kid yourself—great testimonials matter. They help you put the cherry on top of a successful […]
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10 Questions To Help You Define Your Why
What’s brought you up to this point in your life? What have been some of the highlights in your journey? How do they all connect together? What are your values? What’s most important to you? What gets you fired up with frustration? What can you do to change or fix these things? What makes you […]
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Who is your ideal Client?
Fill out the form and I will send you your answers. With some suggestions for next steps.
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Breaking through digital fatigue: Marketing techniques
The pandemic began with panic and a rush to innovation, followed by a collective learning curve and gratitude for the technology that allows us to stay connected almost seamlessly. We can celebrate the enormous contribution partners made in digitally transforming many organizations and coping with the immediate crunch of the pandemic. However, for all the [...] Continue Reading -
How B2B Audiences Engage With Business Content Online by clutch.co
People frequently read business content online to learn about industry trends or inform their buying decisions. Businesses that invest in high-quality content and SEO services can engage potential customers.
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Campaign Planning Checklist
Campaign Planning Checklist from Lead Pages. The marketing timeline to take your holiday promotion from planning to publish, while while helping you stay organized, sane, and set up for success.
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Artist Support Materials Checklist from Practical Artist
more resources https://www.practicalartists.com/free-stuff/ Suggested items every artist should create, and keep up to date: A resume (aka CV) with: Name, education, solo and group exhibitions, and contact info at a minimum. You can also include awards, art fairs, bibliography, collections and other relevant experience and information, such as where to find you on social media, […]
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A checklist for getting started on social from Sprout Social
Pick your social channels Consider which channels make the most sense based on your industry and audience Complete your profiles Make your business easier to find in search results and show o your brand identity with a fully developed profile. Follow other businesses, brands and prospects Don’t be an island on social – you can […]
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Social Media for PR Now
If you are a PR professional today, you can no longer avoid the significant impact social media has had on the industry. There are over 3.2 billion people active on social media around the world today, on average spending 2.5 hours a day on social sites. So, social media for PR should be a no brainer, right? […]
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Sample Lead Classifications
All leads are not the same and should not be treated the same. Understanding the quality of a lead and key insights to the lead are especially important when you have a sales process that involves sales development/appointment setters and field sales/closers.
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Connect with the right audience at every stage of the marketing journey on YouTube
https://support.google.com/google-ads/answer/9466233
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4 expert tips for writing a LinkedIn message that will actually get read
Allana Akhtar Jul. 24, 2019, 1:14 PM Keep InMail subject lines short. Make a personal connection in your opening. Bring up mutual connections. Keep your messages under 100 words. Cold messaging someone on LinkedIn can help you expand your network and even lead to getting a new business. A company insider shared 4 ways to improve your […]
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How video can drive results across the entire marketing funnel by google
Video campaigns provide many new opportunities for performance marketers to test and optimize in real time. David Rodnitzky, CEO of 3Q Digital, shares ways to get started. Last year, I made my case for performance marketers to take online video more seriously. Digital video, I wrote, is just as effective as the most bottom-of-the-funnel search engine […]
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