https://www.bounteous.com/insights/2016/02/15/what-google-tag-manager-and-how-does-it-work-google-analytics/ What is Google Tag Manager? Google Tag Manager (GTM) is a tag management system (TMS) that allows users to easily add and edit snippets of custom or templated code–called tags–to a website. Tags can add analytics tracking, manage advertising pixels or create additional site functionality. GTM includes dozens of predefined tag templates requiring no […]
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