- Pick your social channels
Consider which channels make the most sense based on your industry and audience - Complete your profiles
Make your business easier to find in search results and show o your brand identity with
a fully developed profile. - Follow other businesses, brands and prospects
Don’t be an island on social – you can show you’re an active participant and get plenty of
inspiration on how to use social platform by following others. - Keep an eye on your mentions
Timeliness is key when making the most out of your interactions with followers and fans. - Define your content strategy
Consider your marketing goals to determine the best approach to content and hashtags. - Assemble your content calendar
Plan & schedule your content in advance to keep your audience engaged & save you time. - Engage with others
Remember that social media is a conversation – take the time to reach out & connect with
followers & potential new fans regularly. - Find your brand voice
A distinct brand voice will reinforce your brand identity & help you stand out on social. - Promote your social channels
Don’t rely just on social channels to get followers – you can promote your profiles in many
other marketing channels. - Monitor your social presence
After your profiles are up and running, keep an eye on your growth with analytics & reporting.