Jon Emmony has installed a five-storey augmented reality experience, called Digital Falls, in the atrium of Selfridges department store in London. The AR artwork saw the five-storey atrium at Selfridges transformed into a column of water inhabited by pulsing, sculptural shapes that were inspired by bioluminescent creatures. It was described by its creators…
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Seek app builds biodiversity database as users identify plant and animal species
Kids can identify plants, flowers and wildlife in their area while adding to a global biodiversity database that helps monitor the planet’s health, using the augmented-reality app Seek by iNaturalist and the WWF. Described as “like Pokémon Go for nature”, Seek lets users point their smartphone camera at any plant or…
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Google Maps launches AR walking directions
Google has released a beta feature for its Google Maps service called Live View, which uses augmented reality to show users which direction to walk in. Launched on 8 August, Google’s Live View mode uses the phone owner’s camera, location data and visual information from Street View to tell them where to…
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Natuzzi launches Augmented Store for VR furniture shopping
The Italian furniture brand Natuzzi has embarked on what it calls “a new era of advanced, white-glove customer service” by launching a virtual-reality shopping experience. The brand’s Augmented Store is part of its New York City Madison Avenue showroom. It enables customers to enter a digitally rendered version of their own…
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Apple offers augmented reality art tours in six major cities
Apple has collaborated with New York’s New Museum to launch a series of augmented reality (AR) experiences that will see six large-scale virtual artworks take over major global cities. Called [AR]T, the AR experiences will feature works by seven artists chosen by the contemporary art museum, that will pop up across…
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OMSE uses augmented reality to create moving 3D typography for Printworks
London design agency OMSE has created an augmented reality campaign for cultural venue Printworks London that transforms static typography into immersive three-dimensional animations. The new creative campaign was developed by OMSE to promote the launch of Printworks’ autumn-winter season of events across a variety of platforms. The existing graphic identity is based…
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