Marketing for Creatives

How to Form Your Advisory Board

Sharing is Caring

When I was much younger I was asked to be apart of a “Counsel of Elders”. It was a great honor and completely unexpected. Being so young myself I felt I did not have much to contribute to this younger man’s wisdom. But it did several things for me.

It put me in the mindset of, “I better have something to say” and “do I have something to say ?” I dug deep and thought about what I knew, what my mistakes were, and what I wished someone told me when I was his age. I came up with a story of how to paint and how it relates to life in making decisions and solving problems. I think I got more out of it then he did. The experience of sharing knowledge and being part of a diverse community is very powerful. Especially when the people involved have your best interest in mind. I hope this helps you with your goals, dreams and creating a community that will help you reach them.

How to form your advisory board

An advisory board is an informal group. This is not a board of directors. It is a group of mentors. The group has no financial interest in your firm. This is a group of outside advisors who share their knowledge to help you be more competitive, think strategically and offer specific advice in key skill areas.

First and foremost do NOT accept any member to an advisory board who is unwilling to sign a non-disclosure agreement and a non-compete agreement. Make it formal and clear in writing that these are confidential meetings.

The benefits of an advisory board include: setting aside time to think strategically, obtain feedback and insights from outside the company, and gather information and expertise from peers who have knowledge in different areas than your own. In general, a three to five-person board will likely meet your needs.

Advisory Board Attributes:
 Objective and honest.
 Knowledge and expertise outside your skillset.
 A genuine interest in helping you/your business succeed.
 Problem solvers who are good communicators.
 Diverse in skills, work and life backgrounds.
 Top or well-respected individuals in their field.
 Well-connected with networks that might be leveraged to assist you.

Legalities/Ground Rules:
 Require a non-disclosure and non-compete agreement.
 Set expectations for the time commitment you expect & duration of appointment.
 Provide a written invitation letter and spell out if there is an honorarium or not.
 Let each member know the specific type of assistance you hope to gain from him/her.
 Always provide a meeting agenda. This is your elite advisory team. Respect their time.
 Say thank you. This is mostly an honorary role. Express appreciation.

Advisory Board Value:
 Identify the result you want from engaging an advisory board.
 Ask yourself, how will my business be different in one year, because of this board?
 Think about the questions you want to ask your advisors. Prepare in advance of meetings.
 How often do I plan to rotate members? Is this ongoing or just a one-time board?

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