Sol de Janeiro
Brand utility, brand purpose, marketing that isn’t marketing…all trends that continue to provide endless and rich opportunities for brands that put customer needs before their own.
Learn from Sol de Janeiro, who in May 2014 launched a campaign to raise awareness of skin cancer. The Brazilian suncare brand trained over 450 tattooists, equipping them with the skills to be able to interpret skin lesions and the basic signs of skin cancer. Tattooists can then explain these symptoms and the importance of sun protection to their customers, and advise them to speak to a dermatologist for a full diagnosis.
Time to start thinking about how to creatively, seamlessly and conveniently reach your customers?