Founder & CEO
Christian Crosby has spent more than a decade with the Philadelphia 76ers. Christian is the in-arena host, and was the 76ers Content & Integrated Marketing Manager before partnering with the Sixers Innovation Lab to grow Live Life Nice.
Founder & CEO, Ichi Go
After an 8-year career in screenwriting, Matt took a role integrating the Red Bull brand in the soccer experience for the New York Red Bulls. Matt went on to lead all marketing for the Dallas Cowboys for 4 years; including all content, social media, branding & marketing. He now is the founder & CEO of Ichi Go, a content marketing agency.
A Philadelphia native with an extensive background in food, beverage and hospitality, Ashley joined Live Life Nice in 2016. Growing Live Life Nice from its earliest stages, Ashley is the Manager of Operations, working on the stories, partnerships and social presence that brings Live Life Nice to life.
Sixers Innovation Lab Crafted by Kimball
A renowned sports industry entrepreneur, Seth was the founder & CEO of AND1, the apparel, sneaker & entertainment company. After a decade of acting as a consultant & CEO in the gaming, technology & sports industries, Seth is now the Managing Director of the Sixers Innovation Lab Crafted by Kimball.