01.January Archives - ROBERT SCHMOLZE

Martin Luther King

by reschmolze on January 17, 2022

Thank you Martin Luther King Jr. for sharing your dreams and having the courage to imagine a better future.

Sometimes holiday campaigns go viral for all the wrong reasons. To avoid this happening to your business, pick the occasions that align with your brand and target audience. Research the meaning behind these events and follow your moral compass. Here’s what 2020 holds for you! January February March April May June July August September October November […]

Your Big Bold Idea | Worksheet

by Robert Schmolze on January 4, 2022

“What outstanding communication needs more than rules is unconstipated thinking…better to be bold than safe.” George Lois, design master, Indeed. Bold is essential, most especially if your goal is clear, direct, free-flowing communications with your people. Three Steps to Your Big, Bold, Bodacious Idea 1. What makes you irresistible? Whether you have an audience of […]

How to Start Collecting Art

by Robert Schmolze on January 3, 2022

Tips for beginning and experienced art collectors. Good reminders if you are interested in art or already collecting art.

How to create a gmail filter

by Robert Schmolze on February 22, 2020

You can manage your incoming mail using Gmail’s filters to send email to a label, or archive, delete, star, or automatically forward your mail.

The Right Way To Ask For Testimonials

by Robert Schmolze on January 27, 2020

Testimonials aren’t just a come-hither promise to hawk your services. They’re also a reminder of the challenging, sometimes gut-wrenching work you do with your clients. And that ultimate shared high—the we-made-it-to-the-top-of-the-mountain feeling when you reach your ultimate goal. Together. So don’t kid yourself—great testimonials matter. They help you put the cherry on top of a successful […]

Which B2B Buyer Behavior Insights Matter Most? by Linkedin Sales Blog

by Robert Schmolze on November 30, 2019

Which behavior insights around B2B buyers are most useful when it comes to engaging prospects and moving deals forward?

Online Advertising: Everything You Need to Know in 2020 by Hubspot

by Robert Schmolze on February 24, 2019

44 percent. That was the click-through-rate of the first ever banner ad, purchased by AT&T on HotWired.com in 1994 Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. You […]